In FocusStartup-Buzz Exclusive

In conversation with Founder of Myfairtool Julien Rio

An online solution for companies participating in trade show

Isn’t everything chaos when you want to participate in exhibition like what about checklist, spreadsheet, accommodation, mail client and list goes on. Well to make all this task and planning easier,a Hong – Kong based startup, Myfairtool has come up with user-oriented exhibition software after its official debut in April 2016.

Q&A session with founder Julien Rio

Ques: what is this tool exactly about?

It is a cloud based software program that act as a substitute for your checklist planning, budget spreadsheet, appointments calendar, notebook, business cards scanner, CRM (Customer Relationship Management), mail client and data analytics. It has segmentations to manage your pre & post event activities.

Myfairtool features include event planner which helps one with full event checklist by giving various tips and suggestions; budget Calculator which be assistance for all your spending, controls expenses and calculates ROI (Return On Investment), Dynamic Email templates for visitors and clients. Moreover it digitalizes all pamphlets, brochures, catalogs and flyers so that it could be an easy task to reduce cost and efforts. It also helps in creating tags to easily categorize and filter leads.

Myfairtool also prints QR codes on all your marketing collaterals and booth decoration so that visitor can easily downloads files, it builds a page to present your company & display your products, increasing visibility & booth traffic of your company. It also acts as an assistant for your company by setting unique objectives for each member of your team and track results & achievements; manage, export and update your leads, set reminders and send emails, export all your leads in .XLS or .CSV format to reimport them in other platforms (Mailchimp, SalesForce, etc.). It also tracks your progress – leads collected, money spent, ROI, schedule.

Ques: how many people have used the tool so far? And their demographics?

As of now, company has catered to 591 tradeshows & conferences since inception and they are keep growing by 50 companies a week. Amongst the users of the tool only 25% users are from HK, rest from across the world like Europe/US.

ucxmgazqQues: Why did you choose cheetah as your tool’s brand ambassador?

The core goal of any exhibitor is to garner as much leads throughout the year, and I really wanted to give power in their hands to make “lead hunting easier and accessible” later on, so cheetah signifies the immense utility the tool brings in lives of exhibitors”. It is one of the amazing software tool which has all in one features and will all make all your exhibition trade show into a hit.

Ques:  Any words for aspiring entrepreneurs from your experience?

Ans: I believe life of an entrepreneur is exactly like a rollercoaster, there will series of highs and lows. Passion just convinces that you can work on IDEA, but you GRIT will keep the dream moving. So never Give up!

From the total market cap of event tech companies, only 20% is working towards to providing solution for exhibitors, rest are still facilitating to trade show organizers. With such huge opportunity worldwide  in tradeshow market there exist a solution for even small business owners to have well-organized experience in their hands! what do you think abt it? please comment !

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The Author

Nikita Kumawat

Nikita Kumawat

Bussiness consultant by profession, Avid reader by soul , a friend in need and super passionate about the startup bandwagon!

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