An Effective Google Ads Campaign With a Small Budget
Using such tools as Google Ads is important for an online business. The number of online stores has been growing every year and increased even more after the Covid-19 pandemic.
Unfortunately, even though the pandemic has encouraged many people to start their own businesses, not all the niches are doing so well. There are a lot of projects that struggle with a small budget.
However, a small budget is not an excuse to not be using Google Ads to attract more new customers that would generate additional revenue. Therefore today, we will share how to run an effective Google Ads campaign with a small budget.
Tip #1: Use Special Tools
Planning your keywords right and smart can boost your Google Ads campaign without investing a lot of money. To do so, you can use a special online tool for keyword planning. Upload your keywords directly to your Google Ads campaigns, filter your results, and discover the best opportunities for your business.
Tip #2: Have a Clear Goal
Before you start to plan out smaller goals for your ad campaigns, it is important to see the whole picture and focus on the main goals that you have set out for your entire marketing campaign. Is your main goal to build brand awareness or increase sales of a particular group of products you sell? When you have your goal, you can focus on Google Ads campaigns as tools to reach that goal. You can now narrow it down into smaller tasks and goals that will help you reach your marketing campaign’s primary goal.
Tip #3: Plan Your Structure
If you set a structure from the beginning, it will be easier to follow up on the progress and edit your Google Ads campaigns. Plan and structure each element of your ad campaigns, starting from keywords to ad groups, and finishing with targeted locations.
Tip #4: Work on the Quality Score
Quality Score is important because it determines where your business website is going to appear on Google Search, either it’s on the first page and in the first three spots or not. Multiple elements can influence the Quality Score of your website.
One of the most important elements is the relevance between your ads and landing pages. If your ad promotes one thing and the link leads to something different, many people who click that ad will instantly leave your website, and it will have a negative effect on your Quality Score.
Tip #5: Optimize Your Website’s Landing Pages
Writing a good ad copy and creating an intriguing ad is only the first step. When you have already gotten your potential customer’s attention, you need to think about the landing page that this person will see. And the more relevant and optimized the website landing page is, the bigger the chance of a conversion.
More to it, if the landing page lacks optimization, loads very slowly, and is uncomfortable to use, it will only end in you losing money. It is because you will pay for the click, but clicks from website visitors will not bring any profits if they leave without finding advertised products or services.
Tip #6: Add Long-Tail Keywords to Your Ad Campaigns
If you use only the keywords that are very generic, like “shoes,” this will give you a lot of reach but not many conversions. Thus if you add a few long-tail keywords to your ad campaigns, they will not reach many people.
On the other hand, that is not necessarily a bad thing. It will save you money because random people who are not interested in your business will stop clicking on your ads and wasting your money. Also, the long-tail keywords will be specifically targeted at your business and are very likely to convert.
Tip #7: Use Ad Extensions
The Google Ads platform is offering you multiple extensions that can be found in the dashboard and easily added to your ads. For example, extensions can help you highlight a location, phone number, specific features, sales, or products.
More to it, using a Location extension will be useful for your potential customer as well. If you are running a local business, the person searching for a business like yours can easily tap on your location and navigate right to you via Google Maps.
Tip #8: Add Negative Keywords to Your Ad Campaigns
The use of negative keywords in your campaigns is one of the factors that can help you save the most money in Google Ads. Negative keywords are responsible for excluding certain words. This way, the reach of your ad is decreased, but the percentage of conversion is increased.
For example, if you own a shoe shop and use such generic keywords as “shoes” but you only sell adult shoes, people who search for the phrase “toddler shoes” will see your ad as well, might even click on it. To avoid that from happening, use “toddler” as a negative keyword. Each time someone searches for this phrase, they will not be shown your ad.
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