Ashton Kutcher And Guy Oseary’s “SOUND VENTURES” Backs Apptopia
Apptopia, a startup that initially started as platform for reselling apps is now app intelligence provider that is used by various big companies such as Google, Facebook, Pinterest, NBCU and other has raised second round of seed funding. It secured around $2.7 million in this round and was led by Ashton Kutcher and Guy Oseary’s “Sound Ventures”. Till date, the company has raised around $5 million. Few other investors who led the round were prior investor Mark Cuban, 500 Startups, RTA Ventures, Full Tilt Capital, Telegraph Hill Capital, Expansion VC and others.
The company is quite thought-provoking with its adaptable nature in business world as they found out there isn’t enough profit in marketplace for apps. It utilized the data it had collected previously as a marketplace focusing to build app intelligence data. This business is already filled with various competitors like App Annie, Sensor Tower, SimilarWeb, appFigures, Mixpanel, and others.
Apptopia offers statistics like app data, store data, detailed usage data, daily and monthly active users, numbers of sessions, each session time, retention time and much more. Moreover it also offers insights to build an app, and features to include in an app. The company also offers data on in-app advertising such as how much revenue they make from ads and what SDKs they use for ads.
When the company changed to app intelligence in June 2015, it had no revenue and within 60 days they were creating revenue of $30K Monthly Recurring Revenue (MRR) and 120 days they were using $70 k MMR and within short span of time they have quadrupled their revenue. The future plans are to double its employee team in the coming year aiming particularly at sale and marketing. In January, Apptopia will release its version that will contain optimization tools based on its learning’s which could speed up the time it takes to decide what action to take on.
What do you think about app intelligence data sector and how they are revolving app business ? Do share your thoughts in our comment section below.
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