Understanding search engine optimization (SEO) is critical as businesses want tips that turn into actions rather than theories. If you have ever tried to comb through the sites that offer jargon and little else, you know that it is not easy to turn their advice into actions that improve your

Whilst online digital methods are a popular way to promote your start-up you shouldn’t neglect to try out some traditional marketing methods too. The old ways can still be extremely successful in bringing in leads and potential sales to your business and really help you get off the ground. In

Any business with an online presence nowadays should know the importance of SEO (Search Engine Optimization). SEO helps websites to garner more customer traffic to the website in a focused manner through keywords. Usually, this is done through the higher ranking of the website or brand name in the search

Mahesh Murthy, CEO of the digital advertising agency Pinstorm, said, “I do think that in the first few quarters of a startup’s life the things it needs to get right are identity, website, SEO and positioning across all media including social”. And he knows what he is talking about, being