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Myntra to Take Over Hrithik Roshan’s Lifestyle brand ‘HRX’

Exploring Hrithik’s Business Sense!

 The Acquisition Business

 Myntra, the renowned online fashion portal is about to take major stakes in Hrithik Roshan’s active lifestyle brand ‘HRX’. With this investment, Myntra will increase its high-margin private brands business. The details of the deal remain undisclosed.

Myntra will greatly benefit from this acquisition as HRX since it will add on to its collection of sports and lifestyle wear.

About HRX

 Founded three years back by the Bollywood heartthrob Hrithik Roshan, HRX is a sports and lifestyle brand. HRX is being accepted and liked by the youth. The clothing is sold on e-commerce shopping websites like Flipkart and Myntra. Not only the brand sells clothing and shoes, but also produces belts, wallets and backpacks.

Myntra Fashion brand Vice President, Rajesh Narkar, believes that this deal will add advantage to its collections of sportswear and lifestyle private brands like Roadster and Dressberry.

Takeaways:

  • Myntra, the renowned online fashion portal is about to take major stakes in Hrithik Roshan’s active lifestyle brand ‘HRX’.
  • With this investment, Myntra will increase its high-margin private brands business.
  • The details of the deal remain undisclosed.

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The Author

Abirami Pillai

Abirami Pillai

A 20 year old passionate geek, never misses a chance to read on internet culture, consumer-facing technology & social media.
Abbie loves to write about early-stage startups, disruptive technology and new Apps in the market, besides that she is a diehard cinephile and logophile.

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