Strategy to build up an effective communication model in Startup
Effective communication model helps startup to get planned and focused based achievements.
A tech startup’s communication activities should be planned and focused on achieving a single goal. The goal for a tech startup should be to achieve market leadership within the word-of-mouth community that makes up a given target market.
Identifying key players of the model you wish to emulate is essential. It is imperative that one must identify the path of communication before one embarks upon the process of implementing the communication model. Most founders, creators tend to devote a lot of time in the creation and other technical aspects of the product, while yes, that is the spine of your industry- making sure your product strikes the right chord with people all across the world is important too. This involves effective communication, of how you want your product to be perceived in the market, what notions people develop with regard to your branding and services. All this significantly contributes to building of the image of the product and helps boost sales, create a larger customer base, and most importantly, sustain the customer base.
The entrepreneurs must seek to create an experience out of a product, and not just brazenly seek to sell it. A customers builds a relationship with the brand, therefore connecting with them is of utmost importance.
Your branding exercise must not be about ostentatious slogans and incomprehensible ideologies, it must be something an audience can build a connection with. And this is also very capricious because the audience’s preferences evolve over a period of time. Once the product is made and launched, is it only communication of the product that helps it grows further. But this communication must not dwell in stagnation too. As your audience grows, you must, as a company keeps growing too.
- Startup’s communication activities should be planned and focused on achieving a single goal.
- Identifying key players of the model you wish to emulate is essential.