Unstoppable Virat signs up as Brand Ambassador for Valvoline™ Cummins
New Delhi, 14thOct 2016.In an aggressive move that signals its serious intent to be a major player in the highly competitive engine oil category in the country, Valvoline Cummins India has signed up Unstoppable Virat Kohli as its ambassador for the Valvoline™ brand. As part of the association, Virat will be the face of Valvoline engine oils and lubricants range.
Addressing the strategic importance of this initiative, Sandeep Kalia, CEO, Valvoline Cummins India said, ‘Virat epitomizes the same values that Valvoline Cummins stands for – excellence, high performance and consistent quality, values that make both Virat and Valvoline Unstoppable.’ Further elaborating the same, he added, ‘It’s a perfect match in more ways than one, especially in light of the fact that both Virat and Valvoline have always set new benchmarks in their respective fields.’
On this association with Valvoline, Virat said, “Pioneers appeal to me and Valvoline is clearly one in the engine oil category. Valvoline has been Unstoppable during its 150 year history, with an impressive track record of innovations, it is a legendary brand that continues to be a winner today and one I am indeed extremely proud to be associated with.”
Valvoline is a pioneer in engine oils, having introduced its engine oils to the world in 1866. In its 150 years of existence, Valvoline has launched many ground-breaking innovations that changed the industry. It is widely recognized as one the world’s most enduring lubricants brand. Today, with a presence across 140 countries, Valvoline is among the leading producers, distributors and marketers of high quality lubricants and specialized automotive, commercial and industrial solutions globally.
In India, Valvoline Cummins Pvt Limited is one of the fastest growing lubricant companies, and has a joint venture with Cummins India Ltd.Cummins in India, a power leader, is a group of complementary business units that design, manufacture, distribute and service engines and related technologies, including fuel systems, air handling, filtration, emission solutions and electrical power generation systems. Its technology and pioneering initiatives are bringing innovative solutions and dependable services at the best possible value to users across the country.